Tuesday, 21 January 2014

There’s no  doubt OEMs are engaged in a whole new form factor, one that includes some risky prospects in consumer technology. There’s absolutely nothing new about smartwatches, the pebble smartwatch for say is a household name and has been around for a while now. Samsung unveiled their galaxy version of the smartwatch in September ’13 and it didn’t quite take off as expected, though it was well received by consumers. So how is the future of this device shaping up?

Lets take a look at the success of today’s smartphone. January  2007, the world was introduced to the very first iphone, albeit it didn’t get its success overnight there’s no doubt this device is the standard in today’s smartphone. Android can also be given credit for being able to reach out to the emerging markets with low end smartphone penetration at an incremental rate.

A Motors was an automobile monopoly in America and cars were only made for the elite society. When Henry Ford was able to break up this monopoly, cars became affordable to everyone, cars were mass produced and the world of
automobiles has never been the same again. Entrepreneurs emerged from this boom, and this was how the motorcycle was born. To this day, motorcycles have remained a niche market. Simply not everyone  felt the need to have one.
   

The idea of having a companion device to your smartphone at this point is not clear. The smartwatch is haunted by problems that involve battery life, variations in sizes and processing power (the galaxy gear for one is a victim). Unfortunately if this doesn’t change the smartwatch will remain in the shadow of a device that has achieved success already. If the smartwatch idea is going to fly it has to be a game changer in a few years down the line.